Frederik Staffeldt is a Bachelor student in Communication & IT at University of Copenhagen (Denmark). At the moment he is writing his bachelor thesis in collaboration with QoL. With his great interest in health applications and wearables he is researching the average runner’s motivation to use running applications. Human behaviour is one of the most complex topics, which we encounter every time changes are being made. Frederik has chosen to investigate the motivation behind people motivation to run and furthermore how he can design a solution which will make running more motivating through gamification and change people’s Behaviour.